Market Research Analysts and Marketing Specialists Salary in U.S.
SOC 13-1161 · National · 2024 BLS OEWS
The median salary for a Market Research Analysts and Marketing Specialists in U.S. is $76,950 per year as of 2024. That works out to roughly $37.00 per hour. 861,140 people work as Market Research Analysts and Marketing Specialists in U.S.. Wages have grown 26% since 2014, when the median was $61,290.
Median Annual Salary
$76,950
Mean Annual
$86,480
Median Hourly
$37.00
Total Employed
861,140
Salary Distribution
$42k
10th
$56k
25th
$77k
Median
$105k
75th
$145k
90th
Salary by Industry
| Industry | Median Annual |
|---|---|
| Nuclear Electric Power Generation | $144,610 |
| Aerospace Product and Parts Manufacturing | $135,620 |
| Taxi and Limousine Service | $134,370 |
| Web Search Portals, Libraries, Archives, and Other Information Services | $134,260 |
| Web Search Portals, Libraries, Archives, and Other Information Services | $134,260 |
| Monetary Authorities-Central Bank | $133,580 |
| Monetary Authorities-Central Bank | $133,580 |
| Fossil Fuel Electric Power Generation | $133,230 |
| Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services | $125,780 |
| Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services | $125,780 |
| Federal Executive Branch (OEWS Designation) | $112,440 |
| Pipeline Transportation of Natural Gas | $112,310 |
| Computer and Peripheral Equipment Manufacturing | $110,410 |
| Pharmaceutical and Medicine Manufacturing | $110,240 |
| Pipeline Transportation | $110,100 |
| Pipeline Transportation of Crude Oil | $110,090 |
| Motor Vehicle Manufacturing | $110,030 |
| Federal Government, including the U.S. Postal Service (OEWS Designation) | $109,160 |
| Semiconductor and Other Electronic Component Manufacturing | $108,120 |
| Research and Development in the Physical, Engineering, and Life Sciences | $108,030 |
| Transit and Ground Passenger Transportation | $106,550 |
| Engine, Turbine, and Power Transmission Equipment Manufacturing | $105,300 |
| Software Publishers | $105,150 |
| Rail Transportation | $104,500 |
| Rail Transportation | $104,500 |
| Wind Electric Power Generation | $103,820 |
| Natural Gas Distribution | $103,740 |
| Scientific Research and Development Services | $103,580 |
| Computer and Electronic Product Manufacturing | $103,290 |
| Telecommunications | $103,140 |
| Labor Unions and Similar Labor Organizations | $102,590 |
| Securities, Commodity Contracts, and Other Financial Investments and Related Activities | $101,620 |
| Tobacco Manufacturing | $100,970 |
| Navigational, Measuring, Electromedical, and Control Instruments Manufacturing | $100,660 |
| Information | $100,300 |
| Oil and Gas Extraction | $100,300 |
| Oil and Gas Extraction | $100,300 |
| Transportation Equipment Manufacturing | $99,880 |
| Postal Service (Federal Government) | $99,090 |
| Postal Service (Federal Government) | $99,090 |
| Publishing Industries | $98,400 |
| Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers | $98,390 |
| Management of Companies and Enterprises | $98,300 |
| Management of Companies and Enterprises | $98,300 |
| Management of Companies and Enterprises | $98,300 |
| Scheduled Air Transportation | $98,070 |
| Chemical Manufacturing | $98,050 |
| Audio and Video Equipment Manufacturing | $98,040 |
| Mining, Quarrying, and Oil and Gas Extraction | $97,710 |
| Utilities | $97,410 |
| Utilities | $97,410 |
| Professional and Commercial Equipment and Supplies Merchant Wholesalers | $97,040 |
| Medical Equipment and Supplies Manufacturing | $95,590 |
| Credit Intermediation and Related Activities (5221 and 5223 only) | $95,370 |
| Insurance Carriers | $95,360 |
| Electric Power Generation, Transmission and Distribution | $95,170 |
| Fabric Mills | $95,000 |
| Deep Sea, Coastal, and Great Lakes Water Transportation | $93,900 |
| Steel Product Manufacturing from Purchased Steel | $93,350 |
| Water Transportation | $92,890 |
| Direct Insurance (except Life, Health, and Medical) Carriers | $92,750 |
| Computer Systems Design and Related Services | $92,150 |
| Direct Health and Medical Insurance Carriers | $90,460 |
| Credit Intermediation and Related Activities | $90,060 |
| Testing Laboratories and Services | $89,860 |
| Automotive Equipment Rental and Leasing | $88,010 |
| Insurance and Employee Benefit Funds | $87,000 |
| Chemical Manufacturing (3251, 3252, 3253, and 3259 only) | $86,380 |
| Support Activities for Mining | $85,060 |
| Support Activities for Mining | $85,060 |
| Finance and Insurance | $84,990 |
| Specialty (except Psychiatric and Substance Abuse) Hospitals | $84,410 |
| Funds, Trusts, and Other Financial Vehicles | $83,990 |
| Air Transportation | $83,900 |
| Other Transit and Ground Passenger Transportation | $83,690 |
| Power and Communication Line and Related Structures Construction | $83,630 |
| Communications Equipment Manufacturing | $83,170 |
| Couriers and Express Delivery Services | $83,110 |
| Chemical Manufacturing (3255 and 3256 only) | $82,930 |
| Railroad Rolling Stock Manufacturing | $82,400 |
| Merchant Wholesalers, Nondurable Goods (4242 and 4246 only) | $82,350 |
| Other Electrical Equipment and Component Manufacturing | $82,280 |
| Medical and Diagnostic Laboratories | $81,920 |
| Electrical Equipment Manufacturing | $81,690 |
| Other Investment Pools and Funds | $81,650 |
| Waste Collection | $81,600 |
| Manufacturing | $81,590 |
| Engineering Services | $81,120 |
| Broadcasting and Content Providers | $81,050 |
| Couriers and Messengers | $81,050 |
| Machinery Manufacturing | $80,990 |
| Local Messengers and Local Delivery | $80,930 |
| Research and Development in the Social Sciences and Humanities | $80,830 |
| Commercial and Service Industry Machinery Manufacturing | $80,800 |
| Utility System Construction | $80,710 |
| Rubber Product Manufacturing | $80,530 |
| Hospitals | $80,380 |
| Machinery Manufacturing (3331, 3332, 3334, and 3339 only) | $80,050 |
| Electrical Equipment, Appliance, and Component Manufacturing | $80,010 |
| General Medical and Surgical Hospitals | $80,000 |
| Manufacturing and Reproducing Magnetic and Optical Media | $79,800 |
| Insurance Carriers and Related Activities | $79,690 |
| Other Insurance Related Activities | $79,650 |
| Motion Picture and Video Industries | $79,630 |
| Travel Arrangement and Reservation Services | $79,550 |
| Transportation and Warehousing | $79,210 |
| Grain and Oilseed Milling | $79,080 |
| Miscellaneous Manufacturing | $78,990 |
| All Other Ambulatory Health Care Services | $78,900 |
| Merchant Wholesalers, Durable Goods | $78,830 |
| Motion Picture and Sound Recording Industries | $78,680 |
| Freight Transportation Arrangement | $78,530 |
| Other Ambulatory Health Care Services | $78,370 |
| Highway, Street, and Bridge Construction | $78,240 |
| Nondepository Credit Intermediation | $78,170 |
| Architectural, Engineering, and Related Services | $78,160 |
| Fabricated Metal Product Manufacturing (3321, 3322, 3325, 3326, and 3329 only) | $78,130 |
| Professional, Scientific, and Technical Services | $78,030 |
| Professional, Scientific, and Technical Services | $78,030 |
| Support Activities for Crop Production | $77,880 |
| Wholesale Trade | $77,870 |
| Animal Food Manufacturing | $77,690 |
| Electric Lighting Equipment Manufacturing | $77,680 |
| Newspaper, Periodical, Book, and Directory Publishers | $77,570 |
| Paper Manufacturing | $77,560 |
| Converted Paper Product Manufacturing | $77,560 |
| Wholesale Trade Agents and Brokers | $77,310 |
| Wholesale Trade Agents and Brokers | $77,310 |
| Cross-industry, Private Ownership only | $77,120 |
| Pulp, Paper, and Paperboard Mills | $77,000 |
| Merchant Wholesalers, Nondurable Goods (4244 and 4248 only) | $76,890 |
| Other Professional, Scientific, and Technical Services | $76,890 |
| Motor Vehicle Parts Manufacturing | $76,850 |
| Merchant Wholesalers, Nondurable Goods | $76,760 |
| Petroleum and Coal Products Manufacturing | $76,450 |
| Petroleum and Coal Products Manufacturing | $76,450 |
| Psychiatric and Substance Abuse Hospitals | $76,340 |
| Warehousing and Storage | $76,240 |
| Warehousing and Storage | $76,240 |
| Legal Services | $76,070 |
| Accounting, Tax Preparation, Bookkeeping, and Payroll Services | $75,980 |
| Management, Scientific, and Technical Consulting Services | $75,640 |
| Animal Slaughtering and Processing | $75,520 |
| Ship and Boat Building | $75,440 |
| Support Activities for Transportation | $75,380 |
| Nonferrous Metal (except Aluminum) Production and Processing | $75,310 |
| Merchant Wholesalers, Durable Goods (4232, 4233, 4235, 4236, 4237, and 4239 only) | $75,300 |
| Fabricated Metal Product Manufacturing | $75,280 |
| Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) | $75,220 |
| Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) | $75,220 |
| Newspaper Publishers | $75,120 |
| Nonresidential Building Construction | $75,100 |
| Textile Furnishings Mills | $74,990 |
| Facilities Support Services | $74,880 |
| Ambulance Services | $74,240 |
| Primary Metal Manufacturing | $74,180 |
| Poured Concrete Foundation and Structure Contractors | $74,080 |
| Plastics and Rubber Products Manufacturing | $74,080 |
| Security Systems Services | $73,850 |
| Advertising, Public Relations, and Related Services | $73,670 |
| Solar Electric Power Generation | $73,570 |
| Nonmetallic Mineral Mining and Quarrying | $73,320 |
| Farm and Garden Machinery and Equipment Merchant Wholesalers | $73,320 |
| Mining (except Oil and Gas) | $73,320 |
| Employment Services | $73,310 |
| Plastics Product Manufacturing | $73,220 |
| Independent Artists, Writers, and Performers | $73,200 |
| Other Food Manufacturing | $73,090 |
| Textile Mills | $73,050 |
| Household Appliance Manufacturing | $73,040 |
| Sugar and Confectionery Product Manufacturing | $73,010 |
| Colleges, Universities, and Professional Schools | $72,680 |
| Agencies, Brokerages, and Other Insurance Related Activities | $72,680 |
| Alumina and Aluminum Production and Processing | $72,630 |
| Temporary Help Services | $72,630 |
| Bakeries and Tortilla Manufacturing | $72,630 |
| Apparel, Piece Goods, and Notions Merchant Wholesalers | $72,600 |
| Residential Mental Health and Substance Abuse Facilities | $72,570 |
| Home Health Care Services | $72,510 |
| Grantmaking and Giving Services | $72,340 |
| Cut and Sew Apparel Manufacturing | $72,320 |
| Food Manufacturing | $72,100 |
| Agriculture, Forestry, Fishing and Hunting | $71,990 |
| Foundries | $71,960 |
| Heavy and Civil Engineering Construction | $71,950 |
| Sound Recording Industries | $71,830 |
| Business Schools and Computer and Management Training | $71,670 |
| Other Wood Product Manufacturing | $71,650 |
| Wood Product Manufacturing | $71,650 |
| Textile and Fabric Finishing and Fabric Coating Mills | $71,250 |
| Insurance Agencies and Brokerages | $71,250 |
| Other Electric Power Generation | $71,030 |
| Support Activities for Agriculture and Forestry | $70,900 |
| Educational Support Services | $70,710 |
| Dairy Product Manufacturing | $70,710 |
| Other Furniture Related Product Manufacturing | $70,620 |
| Coating, Engraving, Heat Treating, and Allied Activities | $70,530 |
| Administrative and Support Services | $70,260 |
| Administrative and Support and Waste Management and Remediation Services | $70,180 |
| Office Administrative Services | $70,180 |
| Nonmetallic Mineral Product Manufacturing | $70,110 |
| Apparel Knitting Mills | $70,080 |
| Fabricated Metal Product Manufacturing (3323 and 3324 only) | $69,990 |
| Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers | $69,800 |
| Merchant Wholesalers, Nondurable Goods (4241, 4247, and 4249 only) | $69,600 |
| Federal, State, and Local Government, excluding State and Local Government Schools and Hospitals and the U.S. Postal Service (OEWS Designation) | $69,580 |
| Federal, State, and Local Government, excluding State and Local Government Schools and Hospitals and the U.S. Postal Service (OEWS Designation) | $69,580 |
| Seafood Product Preparation and Packaging | $69,510 |
| Turned Product and Screw, Nut, and Bolt Manufacturing | $69,040 |
| Investigation and Security Services | $68,870 |
| Machinery, Equipment, and Supplies Merchant Wholesalers | $68,700 |
| Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities | $68,310 |
| Nursing Care Facilities (Skilled Nursing Facilities) | $68,280 |
| Urban Transit Systems | $67,980 |
| Furniture and Related Product Manufacturing | $67,750 |
| State Government, excluding Schools and Hospitals (OEWS Designation) | $67,620 |
| Support Activities for Air Transportation | $67,620 |
| Electronic and Precision Equipment Repair and Maintenance | $67,540 |
| Investigation, Guard, and Armored Car Services | $67,530 |
| Business, Professional, Labor, Political, and Similar Organizations | $67,420 |
| Furniture and Related Product Manufacturing (3371 and 3372 only) | $67,340 |
| Apparel Manufacturing | $67,010 |
| Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures | $66,980 |
| Nonscheduled Air Transportation | $66,810 |
| Metalworking Machinery Manufacturing | $66,670 |
| Truck Transportation | $66,500 |
| Other Nondepository Credit Intermediation | $66,460 |
| Drywall and Insulation Contractors | $66,390 |
| Federal, State, and Local Government, including State and Local Government Schools and Hospitals and the U.S. Postal Service (OEWS Designation) | $65,850 |
| Nursing and Residential Care Facilities | $65,550 |
| Educational Services | $65,550 |
| Local Government, excluding Schools and Hospitals (OEWS Designation) | $65,460 |
| Other Miscellaneous Manufacturing | $65,410 |
| Amusement Parks and Arcades | $65,390 |
| Other Support Services | $65,340 |
| State Government, including Schools and Hospitals (OEWS Designation) | $65,220 |
| Educational Services | $65,130 |
| Religious, Grantmaking, Civic, Professional, and Similar Organizations | $65,040 |
| Specialized Design Services | $64,990 |
| Other Transportation Equipment Manufacturing | $64,810 |
| Social Advocacy Organizations | $64,660 |
| Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly | $64,580 |
| Waste Management and Remediation Services | $64,360 |
| Machine Shops; Turned Product; and Screw, Nut, and Bolt Manufacturing | $64,310 |
| Outpatient Care Centers | $64,240 |
| Construction of Buildings | $64,170 |
| Machine Shops | $63,910 |
| Other Services (except Public Administration) | $63,850 |
| Local Government, including Schools and Hospitals (OEWS Designation) | $63,840 |
| Residential Intellectual and Developmental Disability Facilities | $63,570 |
| Land Subdivision | $63,380 |
| Iron and Steel Mills and Ferroalloy Manufacturing | $63,250 |
| Outpatient Mental Health and Substance Abuse Centers | $63,140 |
| Business Support Services | $62,730 |
| Other Miscellaneous Retailers | $62,630 |
| Remediation and Other Waste Management Services | $62,490 |
| Support Activities for Animal Production | $62,430 |
| Electrical Contractors and Other Wiring Installation Contractors | $62,390 |
| Motor Vehicle Body and Trailer Manufacturing | $62,300 |
| Construction | $62,290 |
| Health Care and Social Assistance | $62,230 |
| Elementary and Secondary Schools | $62,230 |
| Other Heavy and Civil Engineering Construction | $62,170 |
| Gambling Industries | $61,900 |
| Gasoline Stations and Fuel Dealers | $61,800 |
| Beverage and Tobacco Product Manufacturing | $61,780 |
| Real Estate and Rental and Leasing | $61,600 |
| Electronics and Appliance Retailers | $61,580 |
| Beverage Manufacturing | $61,530 |
| Residential Building Construction | $61,370 |
| Real Estate | $61,290 |
| Offices of Physicians | $61,190 |
| Ambulatory Health Care Services | $61,190 |
| Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance | $60,940 |
| Waste Treatment and Disposal | $60,840 |
| Rental and Leasing Services | $60,760 |
| Health and Personal Care Retailers | $60,750 |
| Health and Personal Care Retailers | $60,750 |
| Veneer, Plywood, and Engineered Wood Product Manufacturing | $60,710 |
| Religious Organizations | $60,650 |
| Television Broadcasting Stations | $60,550 |
| Book Retailers and News Dealers | $60,440 |
| Jewelry and Silverware Manufacturing | $60,050 |
| Printing and Related Support Activities | $59,990 |
| Printing and Related Support Activities | $59,990 |
| Painting and Wall Covering Contractors | $59,920 |
| Clothing and Clothing Accessories Retailers | $59,900 |
| Radio and Television Broadcasting Stations | $59,800 |
| Rental and Leasing Services (5322, 5323, and 5324 only) | $59,740 |
| Building Equipment Contractors | $59,700 |
| Community Food and Housing, and Emergency and Other Relief Services | $59,490 |
| Drycleaning and Laundry Services | $59,310 |
| Other Schools and Instruction | $59,170 |
| Textile Product Mills | $59,100 |
| Other Specialty Trade Contractors | $59,040 |
| Shoe Retailers | $58,940 |
| Apparel Accessories and Other Apparel Manufacturing | $58,940 |
| Clothing, Clothing Accessories, Shoe, and Jewelry Retailers | $58,910 |
| Other Residential Care Facilities | $58,890 |
| Other Building Equipment Contractors | $58,870 |
| Automotive Body, Paint, Interior, and Glass Repair | $58,610 |
| Other Automotive Repair and Maintenance | $58,600 |
| Amusement, Gambling, and Recreation Industries | $58,500 |
| Promoters of Performing Arts, Sports, and Similar Events | $58,260 |
| Spectator Sports | $58,210 |
| Repair and Maintenance | $58,200 |
| Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers | $58,100 |
| Water, Sewage and Other Systems | $58,040 |
| Individual and Family Services | $57,990 |
| Leather and Allied Product Manufacturing | $57,960 |
| Performing Arts, Spectator Sports, and Related Industries | $57,940 |
| Arts, Entertainment, and Recreation | $57,920 |
| Landscaping Services | $57,770 |
| Farm Product Raw Material Merchant Wholesalers | $57,740 |
| Social Assistance | $57,680 |
| Plumbing, Heating, and Air-Conditioning Contractors | $57,530 |
| Vocational Rehabilitation Services | $57,530 |
| Services for the Elderly and Persons with Disabilities | $57,530 |
| Beer, Wine, and Liquor Retailers | $57,530 |
| Other Leather and Allied Product Manufacturing | $57,160 |
| Veterinary Services | $57,040 |
| Civic and Social Organizations | $57,000 |
| Radio Broadcasting Stations | $56,840 |
| Offices of All Other Health Practitioners | $56,500 |
| Fruit and Vegetable Preserving and Specialty Food Manufacturing | $56,500 |
| Museums, Historical Sites, and Similar Institutions | $56,280 |
| Museums, Historical Sites, and Similar Institutions | $56,280 |
| Technical and Trade Schools | $56,100 |
| Automotive Repair and Maintenance | $56,010 |
| Specialty Trade Contractors | $55,760 |
| Fuel Dealers | $55,740 |
| Traveler Accommodation | $55,190 |
| Accommodation | $54,660 |
| Sporting Goods Retailers | $54,530 |
| Other Textile Product Mills | $54,430 |
| Jewelry, Luggage, and Leather Goods Retailers | $54,310 |
| Miscellaneous Store Retailers (4594 and 4595 only) | $54,290 |
| Furniture, Home Furnishings, Electronics, and Appliance Retailers | $53,990 |
| Child Care Services | $53,990 |
| Retail Trade | $53,990 |
| Building Material and Supplies Dealers | $53,930 |
| Photographic Services | $53,930 |
| Roofing Contractors | $53,650 |
| Building Material and Garden Equipment and Supplies Dealers | $53,450 |
| Foundation, Structure, and Building Exterior Contractors | $53,380 |
| Automotive Parts, Accessories, and Tire Retailers | $52,740 |
| Offices of Physical, Occupational and Speech Therapists, and Audiologists | $52,000 |
| Automotive Mechanical and Electrical Repair and Maintenance | $51,990 |
| Performing Arts Companies | $51,980 |
| Theater Companies and Dinner Theaters | $51,860 |
| RV (Recreational Vehicle) Parks and Recreational Camps | $51,590 |
| Services to Buildings and Dwellings | $51,460 |
| Offices of Mental Health Practitioners (except Physicians) | $51,360 |
| Offices of Other Health Practitioners | $51,360 |
| Motor Vehicle and Parts Dealers | $51,240 |
| Other Amusement and Recreation Industries | $51,180 |
| Casino Hotels | $51,110 |
| Special Food Services | $51,000 |
| Automobile Dealers | $50,810 |
| Scenic and Sightseeing Transportation, Water | $50,630 |
| Other Motor Vehicle Dealers | $50,590 |
| Full-Service Restaurants | $50,370 |
| Furniture and Home Furnishings Retailers | $50,320 |
| Lawn and Garden Equipment and Supplies Retailers | $50,300 |
| Sporting Goods, Hobby, and Musical Instrument Retailers | $49,920 |
| Personal and Household Goods Repair and Maintenance | $49,920 |
| Other Personal Services | $49,870 |
| Accommodation and Food Services | $49,800 |
| Food and Beverage Retailers | $49,520 |
| Fitness and Recreational Sports Centers | $49,400 |
| Food and Beverage Retailers (4451 and 4452 only) | $49,090 |
| Personal and Laundry Services | $48,950 |
| Building Finishing Contractors | $47,980 |
| Food Services and Drinking Places | $47,940 |
| Drinking Places (Alcoholic Beverages) | $47,260 |
| Restaurants and Other Eating Places | $47,160 |
| Junior Colleges | $47,020 |
| General Merchandise Retailers | $46,920 |
| Personal Care Services | $46,760 |
| Scenic and Sightseeing Transportation | $46,450 |
| Motion Picture and Video Exhibition | $46,350 |
| Masonry Contractors | $44,930 |
| Exterminating and Pest Control Services | $44,720 |
| Scenic and Sightseeing Transportation, Land | $44,520 |
| Support Activities for Road Transportation | $44,120 |
| Pharmacies and Drug Retailers | $43,150 |
| Death Care Services | $42,420 |
| Offices of Dentists | $42,080 |
| Offices of Chiropractors | $40,190 |
| Offices of Optometrists | $39,070 |
Salary Trend
View data table
| Year | Median Annual |
|---|---|
| 2024 | $76,950 |
| 2023 | $74,680 |
| 2022 | $68,230 |
| 2021 | $63,920 |
| 2020 | $65,810 |
| 2019 | $63,790 |
| 2018 | $63,120 |
| 2017 | $63,230 |
| 2016 | $62,560 |
| 2015 | $62,150 |
| 2014 | $61,290 |
Related Business and Financial Operations Occupations Jobs in U.S.
Other occupations in the same group, sorted by salary.
| Financial Risk Specialists | $106,000 |
| Personal Financial Advisors | $102,140 |
| Financial and Investment Analysts | $101,350 |
| Management Analysts | $101,190 |
| Project Management Specialists | $100,750 |
| Agents and Business Managers of Artists, Performers, and Athletes | $96,310 |