WageDepth

Average Salary for Market Research Analysts and Marketing Specialists

SOC 13-1161 · Business and Financial Operations Occupations · 2024 data

The median annual wage for Market Research Analysts and Marketing Specialists in the United States is $76,950 ($37.00/hr), based on 2024 BLS OEWS data. Wages range from $42,070 at the 10th percentile to $144,610 at the 90th percentile nationally. An estimated 861,140 people work in this occupation across the country. The national median wage has grown 25.6% since 2014.

Median Annual

$76,950

Mean Annual

$86,480

10th Pct

$42,070

75th Pct

$104,870

Employment

861,140

Salary Distribution

$42k
10th
$56k
25th
$77k
Median
$105k
75th
$145k
90th

Highest Paying Metro Areas

Salary by State

State Median Annual
Delaware $98,650
Washington $94,300
Massachusetts $93,430
California $92,770
New York $91,840
New Jersey $85,190
District of Columbia $83,340
Oregon $82,600
Minnesota $81,460
Colorado $80,670
Virginia $79,840
Rhode Island $77,630
Florida $77,490
North Carolina $77,360
Georgia $75,490
Connecticut $75,320
Vermont $74,340
Maryland $73,560
Illinois $72,840
Maine $72,690
Michigan $68,120
Ohio $67,850
New Hampshire $67,590
Iowa $67,300
Montana $66,840
Arizona $66,750
South Carolina $66,110
Hawaii $65,870
Pennsylvania $65,190
Wisconsin $65,000
Utah $64,900
Texas $64,900
Arkansas $64,830
Tennessee $64,720
Missouri $64,280
Indiana $63,380
Alaska $62,960
Nevada $62,590
North Dakota $62,230
Kansas $62,230
South Dakota $61,720
New Mexico $60,200
Kentucky $59,420
Oklahoma $59,330
Idaho $59,010
Mississippi $57,520
Louisiana $57,300
Wyoming $57,040
Nebraska $55,630
Alabama $55,390
West Virginia $50,290
Virgin Islands $50,130
Guam $43,940
Puerto Rico $38,410

Salary by Industry

National median wage for Market Research Analysts and Marketing Specialists broken down by industry sector, 2024 data.

Industry Median Annual
Nuclear Electric Power Generation $144,610
Aerospace Product and Parts Manufacturing $135,620
Taxi and Limousine Service $134,370
Web Search Portals, Libraries, Archives, and Other Information Services $134,260
Web Search Portals, Libraries, Archives, and Other Information Services $134,260
Monetary Authorities-Central Bank $133,580
Monetary Authorities-Central Bank $133,580
Fossil Fuel Electric Power Generation $133,230
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services $125,780
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services $125,780
Federal Executive Branch (OEWS Designation) $112,440
Pipeline Transportation of Natural Gas $112,310
Computer and Peripheral Equipment Manufacturing $110,410
Pharmaceutical and Medicine Manufacturing $110,240
Pipeline Transportation $110,100
Pipeline Transportation of Crude Oil $110,090
Motor Vehicle Manufacturing $110,030
Federal Government, including the U.S. Postal Service (OEWS Designation) $109,160
Semiconductor and Other Electronic Component Manufacturing $108,120
Research and Development in the Physical, Engineering, and Life Sciences $108,030
Transit and Ground Passenger Transportation $106,550
Engine, Turbine, and Power Transmission Equipment Manufacturing $105,300
Software Publishers $105,150
Rail Transportation $104,500
Rail Transportation $104,500
Wind Electric Power Generation $103,820
Natural Gas Distribution $103,740
Scientific Research and Development Services $103,580
Computer and Electronic Product Manufacturing $103,290
Telecommunications $103,140
Labor Unions and Similar Labor Organizations $102,590
Securities, Commodity Contracts, and Other Financial Investments and Related Activities $101,620
Tobacco Manufacturing $100,970
Navigational, Measuring, Electromedical, and Control Instruments Manufacturing $100,660
Information $100,300
Oil and Gas Extraction $100,300
Oil and Gas Extraction $100,300
Transportation Equipment Manufacturing $99,880
Postal Service (Federal Government) $99,090
Postal Service (Federal Government) $99,090
Publishing Industries $98,400
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers $98,390
Management of Companies and Enterprises $98,300
Management of Companies and Enterprises $98,300
Management of Companies and Enterprises $98,300
Scheduled Air Transportation $98,070
Chemical Manufacturing $98,050
Audio and Video Equipment Manufacturing $98,040
Mining, Quarrying, and Oil and Gas Extraction $97,710
Utilities $97,410
Utilities $97,410
Professional and Commercial Equipment and Supplies Merchant Wholesalers $97,040
Medical Equipment and Supplies Manufacturing $95,590
Credit Intermediation and Related Activities (5221 and 5223 only) $95,370
Insurance Carriers $95,360
Electric Power Generation, Transmission and Distribution $95,170
Fabric Mills $95,000
Deep Sea, Coastal, and Great Lakes Water Transportation $93,900
Steel Product Manufacturing from Purchased Steel $93,350
Water Transportation $92,890
Direct Insurance (except Life, Health, and Medical) Carriers $92,750
Computer Systems Design and Related Services $92,150
Direct Health and Medical Insurance Carriers $90,460
Credit Intermediation and Related Activities $90,060
Testing Laboratories and Services $89,860
Automotive Equipment Rental and Leasing $88,010
Insurance and Employee Benefit Funds $87,000
Chemical Manufacturing (3251, 3252, 3253, and 3259 only) $86,380
Support Activities for Mining $85,060
Support Activities for Mining $85,060
Finance and Insurance $84,990
Specialty (except Psychiatric and Substance Abuse) Hospitals $84,410
Funds, Trusts, and Other Financial Vehicles $83,990
Air Transportation $83,900
Other Transit and Ground Passenger Transportation $83,690
Power and Communication Line and Related Structures Construction $83,630
Communications Equipment Manufacturing $83,170
Couriers and Express Delivery Services $83,110
Chemical Manufacturing (3255 and 3256 only) $82,930
Railroad Rolling Stock Manufacturing $82,400
Merchant Wholesalers, Nondurable Goods (4242 and 4246 only) $82,350
Other Electrical Equipment and Component Manufacturing $82,280
Medical and Diagnostic Laboratories $81,920
Electrical Equipment Manufacturing $81,690
Other Investment Pools and Funds $81,650
Waste Collection $81,600
Manufacturing $81,590
Engineering Services $81,120
Broadcasting and Content Providers $81,050
Couriers and Messengers $81,050
Machinery Manufacturing $80,990
Local Messengers and Local Delivery $80,930
Research and Development in the Social Sciences and Humanities $80,830
Commercial and Service Industry Machinery Manufacturing $80,800
Utility System Construction $80,710
Rubber Product Manufacturing $80,530
Hospitals $80,380
Machinery Manufacturing (3331, 3332, 3334, and 3339 only) $80,050
Electrical Equipment, Appliance, and Component Manufacturing $80,010
General Medical and Surgical Hospitals $80,000
Manufacturing and Reproducing Magnetic and Optical Media $79,800
Insurance Carriers and Related Activities $79,690
Other Insurance Related Activities $79,650
Motion Picture and Video Industries $79,630
Travel Arrangement and Reservation Services $79,550
Transportation and Warehousing $79,210
Grain and Oilseed Milling $79,080
Miscellaneous Manufacturing $78,990
All Other Ambulatory Health Care Services $78,900
Merchant Wholesalers, Durable Goods $78,830
Motion Picture and Sound Recording Industries $78,680
Freight Transportation Arrangement $78,530
Other Ambulatory Health Care Services $78,370
Highway, Street, and Bridge Construction $78,240
Nondepository Credit Intermediation $78,170
Architectural, Engineering, and Related Services $78,160
Fabricated Metal Product Manufacturing (3321, 3322, 3325, 3326, and 3329 only) $78,130
Professional, Scientific, and Technical Services $78,030
Professional, Scientific, and Technical Services $78,030
Support Activities for Crop Production $77,880
Wholesale Trade $77,870
Animal Food Manufacturing $77,690
Electric Lighting Equipment Manufacturing $77,680
Newspaper, Periodical, Book, and Directory Publishers $77,570
Paper Manufacturing $77,560
Converted Paper Product Manufacturing $77,560
Wholesale Trade Agents and Brokers $77,310
Wholesale Trade Agents and Brokers $77,310
Cross-industry, Private Ownership only $77,120
Pulp, Paper, and Paperboard Mills $77,000
Merchant Wholesalers, Nondurable Goods (4244 and 4248 only) $76,890
Other Professional, Scientific, and Technical Services $76,890
Motor Vehicle Parts Manufacturing $76,850
Merchant Wholesalers, Nondurable Goods $76,760
Petroleum and Coal Products Manufacturing $76,450
Petroleum and Coal Products Manufacturing $76,450
Psychiatric and Substance Abuse Hospitals $76,340
Warehousing and Storage $76,240
Warehousing and Storage $76,240
Legal Services $76,070
Accounting, Tax Preparation, Bookkeeping, and Payroll Services $75,980
Management, Scientific, and Technical Consulting Services $75,640
Animal Slaughtering and Processing $75,520
Ship and Boat Building $75,440
Support Activities for Transportation $75,380
Nonferrous Metal (except Aluminum) Production and Processing $75,310
Merchant Wholesalers, Durable Goods (4232, 4233, 4235, 4236, 4237, and 4239 only) $75,300
Fabricated Metal Product Manufacturing $75,280
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) $75,220
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) $75,220
Newspaper Publishers $75,120
Nonresidential Building Construction $75,100
Textile Furnishings Mills $74,990
Facilities Support Services $74,880
Ambulance Services $74,240
Primary Metal Manufacturing $74,180
Poured Concrete Foundation and Structure Contractors $74,080
Plastics and Rubber Products Manufacturing $74,080
Security Systems Services $73,850
Advertising, Public Relations, and Related Services $73,670
Solar Electric Power Generation $73,570
Nonmetallic Mineral Mining and Quarrying $73,320
Farm and Garden Machinery and Equipment Merchant Wholesalers $73,320
Mining (except Oil and Gas) $73,320
Employment Services $73,310
Plastics Product Manufacturing $73,220
Independent Artists, Writers, and Performers $73,200
Other Food Manufacturing $73,090
Textile Mills $73,050
Household Appliance Manufacturing $73,040
Sugar and Confectionery Product Manufacturing $73,010
Colleges, Universities, and Professional Schools $72,680
Agencies, Brokerages, and Other Insurance Related Activities $72,680
Alumina and Aluminum Production and Processing $72,630
Temporary Help Services $72,630
Bakeries and Tortilla Manufacturing $72,630
Apparel, Piece Goods, and Notions Merchant Wholesalers $72,600
Residential Mental Health and Substance Abuse Facilities $72,570
Home Health Care Services $72,510
Grantmaking and Giving Services $72,340
Cut and Sew Apparel Manufacturing $72,320
Food Manufacturing $72,100
Agriculture, Forestry, Fishing and Hunting $71,990
Foundries $71,960
Heavy and Civil Engineering Construction $71,950
Sound Recording Industries $71,830
Business Schools and Computer and Management Training $71,670
Other Wood Product Manufacturing $71,650
Wood Product Manufacturing $71,650
Textile and Fabric Finishing and Fabric Coating Mills $71,250
Insurance Agencies and Brokerages $71,250
Other Electric Power Generation $71,030
Support Activities for Agriculture and Forestry $70,900
Educational Support Services $70,710
Dairy Product Manufacturing $70,710
Other Furniture Related Product Manufacturing $70,620
Coating, Engraving, Heat Treating, and Allied Activities $70,530
Administrative and Support Services $70,260
Administrative and Support and Waste Management and Remediation Services $70,180
Office Administrative Services $70,180
Nonmetallic Mineral Product Manufacturing $70,110
Apparel Knitting Mills $70,080
Fabricated Metal Product Manufacturing (3323 and 3324 only) $69,990
Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers $69,800
Merchant Wholesalers, Nondurable Goods (4241, 4247, and 4249 only) $69,600
Federal, State, and Local Government, excluding State and Local Government Schools and Hospitals and the U.S. Postal Service (OEWS Designation) $69,580
Federal, State, and Local Government, excluding State and Local Government Schools and Hospitals and the U.S. Postal Service (OEWS Designation) $69,580
Seafood Product Preparation and Packaging $69,510
Turned Product and Screw, Nut, and Bolt Manufacturing $69,040
Investigation and Security Services $68,870
Machinery, Equipment, and Supplies Merchant Wholesalers $68,700
Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities $68,310
Nursing Care Facilities (Skilled Nursing Facilities) $68,280
Urban Transit Systems $67,980
Furniture and Related Product Manufacturing $67,750
State Government, excluding Schools and Hospitals (OEWS Designation) $67,620
Support Activities for Air Transportation $67,620
Electronic and Precision Equipment Repair and Maintenance $67,540
Investigation, Guard, and Armored Car Services $67,530
Business, Professional, Labor, Political, and Similar Organizations $67,420
Furniture and Related Product Manufacturing (3371 and 3372 only) $67,340
Apparel Manufacturing $67,010
Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures $66,980
Nonscheduled Air Transportation $66,810
Metalworking Machinery Manufacturing $66,670
Truck Transportation $66,500
Other Nondepository Credit Intermediation $66,460
Drywall and Insulation Contractors $66,390
Federal, State, and Local Government, including State and Local Government Schools and Hospitals and the U.S. Postal Service (OEWS Designation) $65,850
Nursing and Residential Care Facilities $65,550
Educational Services $65,550
Local Government, excluding Schools and Hospitals (OEWS Designation) $65,460
Other Miscellaneous Manufacturing $65,410
Amusement Parks and Arcades $65,390
Other Support Services $65,340
State Government, including Schools and Hospitals (OEWS Designation) $65,220
Educational Services $65,130
Religious, Grantmaking, Civic, Professional, and Similar Organizations $65,040
Specialized Design Services $64,990
Other Transportation Equipment Manufacturing $64,810
Social Advocacy Organizations $64,660
Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly $64,580
Waste Management and Remediation Services $64,360
Machine Shops; Turned Product; and Screw, Nut, and Bolt Manufacturing $64,310
Outpatient Care Centers $64,240
Construction of Buildings $64,170
Machine Shops $63,910
Other Services (except Public Administration) $63,850
Local Government, including Schools and Hospitals (OEWS Designation) $63,840
Residential Intellectual and Developmental Disability Facilities $63,570
Land Subdivision $63,380
Iron and Steel Mills and Ferroalloy Manufacturing $63,250
Outpatient Mental Health and Substance Abuse Centers $63,140
Business Support Services $62,730
Other Miscellaneous Retailers $62,630
Remediation and Other Waste Management Services $62,490
Support Activities for Animal Production $62,430
Electrical Contractors and Other Wiring Installation Contractors $62,390
Motor Vehicle Body and Trailer Manufacturing $62,300
Construction $62,290
Health Care and Social Assistance $62,230
Elementary and Secondary Schools $62,230
Other Heavy and Civil Engineering Construction $62,170
Gambling Industries $61,900
Gasoline Stations and Fuel Dealers $61,800
Beverage and Tobacco Product Manufacturing $61,780
Real Estate and Rental and Leasing $61,600
Electronics and Appliance Retailers $61,580
Beverage Manufacturing $61,530
Residential Building Construction $61,370
Real Estate $61,290
Offices of Physicians $61,190
Ambulatory Health Care Services $61,190
Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance $60,940
Waste Treatment and Disposal $60,840
Rental and Leasing Services $60,760
Health and Personal Care Retailers $60,750
Health and Personal Care Retailers $60,750
Veneer, Plywood, and Engineered Wood Product Manufacturing $60,710
Religious Organizations $60,650
Television Broadcasting Stations $60,550
Book Retailers and News Dealers $60,440
Jewelry and Silverware Manufacturing $60,050
Printing and Related Support Activities $59,990
Printing and Related Support Activities $59,990
Painting and Wall Covering Contractors $59,920
Clothing and Clothing Accessories Retailers $59,900
Radio and Television Broadcasting Stations $59,800
Rental and Leasing Services (5322, 5323, and 5324 only) $59,740
Building Equipment Contractors $59,700
Community Food and Housing, and Emergency and Other Relief Services $59,490
Drycleaning and Laundry Services $59,310
Other Schools and Instruction $59,170
Textile Product Mills $59,100
Other Specialty Trade Contractors $59,040
Shoe Retailers $58,940
Apparel Accessories and Other Apparel Manufacturing $58,940
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers $58,910
Other Residential Care Facilities $58,890
Other Building Equipment Contractors $58,870
Automotive Body, Paint, Interior, and Glass Repair $58,610
Other Automotive Repair and Maintenance $58,600
Amusement, Gambling, and Recreation Industries $58,500
Promoters of Performing Arts, Sports, and Similar Events $58,260
Spectator Sports $58,210
Repair and Maintenance $58,200
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers $58,100
Water, Sewage and Other Systems $58,040
Individual and Family Services $57,990
Leather and Allied Product Manufacturing $57,960
Performing Arts, Spectator Sports, and Related Industries $57,940
Arts, Entertainment, and Recreation $57,920
Landscaping Services $57,770
Farm Product Raw Material Merchant Wholesalers $57,740
Social Assistance $57,680
Plumbing, Heating, and Air-Conditioning Contractors $57,530
Vocational Rehabilitation Services $57,530
Services for the Elderly and Persons with Disabilities $57,530
Beer, Wine, and Liquor Retailers $57,530
Other Leather and Allied Product Manufacturing $57,160
Veterinary Services $57,040
Civic and Social Organizations $57,000
Radio Broadcasting Stations $56,840
Offices of All Other Health Practitioners $56,500
Fruit and Vegetable Preserving and Specialty Food Manufacturing $56,500
Museums, Historical Sites, and Similar Institutions $56,280
Museums, Historical Sites, and Similar Institutions $56,280
Technical and Trade Schools $56,100
Automotive Repair and Maintenance $56,010
Specialty Trade Contractors $55,760
Fuel Dealers $55,740
Traveler Accommodation $55,190
Accommodation $54,660
Sporting Goods Retailers $54,530
Other Textile Product Mills $54,430
Jewelry, Luggage, and Leather Goods Retailers $54,310
Miscellaneous Store Retailers (4594 and 4595 only) $54,290
Furniture, Home Furnishings, Electronics, and Appliance Retailers $53,990
Child Care Services $53,990
Retail Trade $53,990
Building Material and Supplies Dealers $53,930
Photographic Services $53,930
Roofing Contractors $53,650
Building Material and Garden Equipment and Supplies Dealers $53,450
Foundation, Structure, and Building Exterior Contractors $53,380
Automotive Parts, Accessories, and Tire Retailers $52,740
Offices of Physical, Occupational and Speech Therapists, and Audiologists $52,000
Automotive Mechanical and Electrical Repair and Maintenance $51,990
Performing Arts Companies $51,980
Theater Companies and Dinner Theaters $51,860
RV (Recreational Vehicle) Parks and Recreational Camps $51,590
Services to Buildings and Dwellings $51,460
Offices of Mental Health Practitioners (except Physicians) $51,360
Offices of Other Health Practitioners $51,360
Motor Vehicle and Parts Dealers $51,240
Other Amusement and Recreation Industries $51,180
Casino Hotels $51,110
Special Food Services $51,000
Automobile Dealers $50,810
Scenic and Sightseeing Transportation, Water $50,630
Other Motor Vehicle Dealers $50,590
Full-Service Restaurants $50,370
Furniture and Home Furnishings Retailers $50,320
Lawn and Garden Equipment and Supplies Retailers $50,300
Sporting Goods, Hobby, and Musical Instrument Retailers $49,920
Personal and Household Goods Repair and Maintenance $49,920
Other Personal Services $49,870
Accommodation and Food Services $49,800
Food and Beverage Retailers $49,520
Fitness and Recreational Sports Centers $49,400
Food and Beverage Retailers (4451 and 4452 only) $49,090
Personal and Laundry Services $48,950
Building Finishing Contractors $47,980
Food Services and Drinking Places $47,940
Drinking Places (Alcoholic Beverages) $47,260
Restaurants and Other Eating Places $47,160
Junior Colleges $47,020
General Merchandise Retailers $46,920
Personal Care Services $46,760
Scenic and Sightseeing Transportation $46,450
Motion Picture and Video Exhibition $46,350
Masonry Contractors $44,930
Exterminating and Pest Control Services $44,720
Scenic and Sightseeing Transportation, Land $44,520
Support Activities for Road Transportation $44,120
Pharmacies and Drug Retailers $43,150
Death Care Services $42,420
Offices of Dentists $42,080
Offices of Chiropractors $40,190
Offices of Optometrists $39,070

National Wage Trend

View data table
Year Median Annual
2024 $76,950
2023 $74,680
2022 $68,230
2021 $63,920
2020 $65,810
2019 $63,790
2018 $63,120
2017 $63,230
2016 $62,560
2015 $62,150
2014 $61,290