Market Research Analysts and Marketing Specialists Salary in Santa Maria-Santa Barbara, CA
SOC 13-1161 · Metropolitan Area · 2024 BLS OEWS
The median salary for a Market Research Analysts and Marketing Specialists in Santa Maria-Santa Barbara, CA is $78,140 per year as of 2024. That works out to roughly $37.57 per hour. This is 2% above the national median of $76,950. 970 people work as Market Research Analysts and Marketing Specialists in Santa Maria-Santa Barbara, CA. Wages have grown 18% since 2015, when the median was $66,150.
Median Annual Salary
$78,140
Mean Annual
$89,330
Median Hourly
$37.57
Total Employed
970
Location Quotient
0.86
Average concentration
Salary Distribution
How This Compares
Santa Maria-Santa Barbara, CA
$78,140
this metro
California
$92,770
you earn -16% vs state
United States
$76,950
you earn +2% vs US
Salary Trend
View data table
| Year | Median Annual |
|---|---|
| 2024 | $78,140 |
| 2023 | $78,330 |
| 2022 | $74,950 |
| 2021 | $66,770 |
| 2020 | $62,540 |
| 2019 | $63,070 |
| 2018 | $60,950 |
| 2017 | $60,100 |
| 2016 | $60,800 |
| 2015 | $66,150 |
Related Business and Financial Operations Occupations Jobs in Santa Maria-Santa Barbara, CA
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| Personal Financial Advisors | $128,370 |
| Labor Relations Specialists | $109,920 |
| Budget Analysts | $108,630 |
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| Management Analysts | $102,260 |
| Claims Adjusters, Examiners, and Investigators | $95,930 |