Market Research Analysts and Marketing Specialists Salary in Santa Cruz-Watsonville, CA
SOC 13-1161 · Metropolitan Area · 2024 BLS OEWS
The median salary for a Market Research Analysts and Marketing Specialists in Santa Cruz-Watsonville, CA is $76,440 per year as of 2024. That works out to roughly $36.75 per hour. This is 1% below the national median of $76,950. 420 people work as Market Research Analysts and Marketing Specialists in Santa Cruz-Watsonville, CA. Wages have grown 36% since 2014, when the median was $56,110.
Median Annual Salary
$76,440
Mean Annual
$85,340
Median Hourly
$36.75
Total Employed
420
Location Quotient
0.76
Average concentration
Salary Distribution
How This Compares
Santa Cruz-Watsonville, CA
$76,440
this metro
California
$92,770
you earn -18% vs state
United States
$76,950
you earn -1% vs US
Salary Trend
View data table
| Year | Median Annual |
|---|---|
| 2024 | $76,440 |
| 2023 | $66,480 |
| 2022 | $65,010 |
| 2021 | $67,390 |
| 2020 | $67,660 |
| 2019 | $58,200 |
| 2018 | $57,450 |
| 2017 | $56,070 |
| 2016 | $59,200 |
| 2015 | $64,620 |
| 2014 | $56,110 |
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