Market Research Analysts and Marketing Specialists Salary in Madison, WI
SOC 13-1161 · Metropolitan Area · 2024 BLS OEWS
The median salary for a Market Research Analysts and Marketing Specialists in Madison, WI is $69,340 per year as of 2024. That works out to roughly $33.34 per hour. This is 10% below the national median of $76,950. 2,520 people work as Market Research Analysts and Marketing Specialists in Madison, WI. Wages have grown 27% since 2014, when the median was $54,810.
Median Annual Salary
$69,340
Mean Annual
$75,410
Median Hourly
$33.34
Total Employed
2,520
Location Quotient
1.11
Average concentration
Salary Distribution
How This Compares
Madison, WI
$69,340
this metro
Wisconsin
$65,000
you earn +7% vs state
United States
$76,950
you earn -10% vs US
Salary Trend
View data table
| Year | Median Annual |
|---|---|
| 2024 | $69,340 |
| 2023 | $63,140 |
| 2022 | $64,170 |
| 2021 | $62,480 |
| 2020 | $59,690 |
| 2019 | $57,530 |
| 2018 | $57,770 |
| 2017 | $56,750 |
| 2016 | $56,930 |
| 2015 | $55,350 |
| 2014 | $54,810 |
Related Business and Financial Operations Occupations Jobs in Madison, WI
Other occupations in the same group, sorted by salary.
| Personal Financial Advisors | $123,840 |
| Financial and Investment Analysts | $101,790 |
| Labor Relations Specialists | $98,300 |
| Financial Risk Specialists | $97,800 |
| Management Analysts | $97,680 |
| Project Management Specialists | $92,170 |