Marketing Manager Salaries: What the Data Shows
February 2, 2026
Marketing managers oversee a company's advertising, brand, and go-to-market strategy. The role spans industries from tech and consumer goods to healthcare and financial services — and compensation varies considerably by industry and geography.
National Median
Marketing manager wages rank among the higher-paying management occupations in BLS data, reflecting both the strategic nature of the role and the strong demand in tech-driven industries. Senior marketing leaders at major brands and tech companies can push into the top-code range.
Tech vs. Traditional Industries
Marketing managers in software, technology platforms, and digital media typically earn substantially more than those in retail, hospitality, or nonprofit sectors. The BLS national median blends all industries — the OEWS "all industries" figure (naics_code 000000) is what WageDepth displays by default.
Top States and Markets
California and New York dominate for marketing manager wages, reflecting the headquarters concentration of major advertisers, tech companies, and media firms. The New York metro and Bay Area are the two highest-paying markets.
Related Roles
See also wages for market research analysts and marketing specialists — individual contributors who typically earn less than managers but share the marketing career pipeline. Browse all management occupation wages.